Identifying the Challenge
For its 10th anniversary, Novatize sought to offer its employees a personalized product that would reflect their connection to the company, without creating waste. As a B Corp-certified company, sustainability was a core criteria in their search for suppliers. The goal was to offer something useful and long-lasting, something their team would actually use daily.
Exploring Solutions
Novatize explored multiple ideas before choosing KaseMe, including personalized gin bottles (in partnership with Fou Gin) and custom stickers. However, they also wanted to offer branded phone cases; a daily-use accessory that aligned perfectly with their vision.
Key criteria in their decision-making included:
- A useful, durable product that avoided waste
- Customization options that allowed employees to choose a design they truly liked
- A meaningful way to strengthen employee belonging
Finding a supplier that checked all those boxes was challenging until they discovered KaseMe’s tailored solution.
The Chosen Solution
Novatize chose to launch a private landing page where employees could select their favorite case from a variety of internally designed options.
Why KaseMe?
- KaseMe’s e-commerce platform aligned seamlessly with Novatize’s digital expertise
- The landing page could stay live year-round for future employees
- A simple, frictionless ordering process that enhanced the overall experience
Ordering and Customization Process:
- Internal brainstorming sessions to develop engaging designs with their team
- Sample testing and validation to ensure top-notch quality products and printing
- A smooth and efficient ordering system that made the collaboration with KaseMe feel natural and easy
Results
The initiative was an instant success. Employees were thrilled with their phone cases and appreciated the variety of choices available on the landing page. The 10th anniversary celebration helped spotlight the project and further emphasized Novatize’s dedication to its team.
“There’s a strong sense of belonging among Novatize’s employees. The phone cases really made people happy, and they’re proud to use them. We made sure the branding wasn’t over the top; it’s clearly from our company, but the design is cool enough that people actually want to show it off!”– Pascale Turpin, Marketing Director at Novatize
Impact on Brand Image:
- A stronger sense of belonging within the team
- A clean, versatile design employees proudly use
- A solution that reflects Novatize’s values of sustainability and customization
Some employees even loved their cases so much they ordered extras for their families—including Pascale’s mom!
How Novatize Described Their KaseMe Experience:
- Personalized
- Simple
- A great partnership
Feedback & Satisfaction
Novatize was thoroughly satisfied with the service provided by KaseMe, particularly highlighting the speed, efficiency, and quality of the products.
In just a few short weeks, the private web store was up and running, designs were finalized, and orders were fulfilled seamlessly. The platform enabled hassle-free logistics and autonomous distribution for employees, minimizing the workload for their management team. This level of efficiency made project execution incredibly smooth, especially under the tight timelines of the anniversary event. For Novatize, it was a fast, simple, and scalable solution tailored to their growing needs.
Why Recommend KaseMe?
- A zero-waste personalization solution
- Products tailored to employees’ actual preferences and needs
- A fresh, thoughtful alternative to traditional promotional items
“It’s a smart way to create promo items without the waste. You get the right models for the right people. We live in a world full of cheap marketing promotional products, but KaseMe is doing it differently!”– Pascale Turpin
Conclusion
Thanks to KaseMe, Novatize was able to offer a meaningful and sustainable gift to its employees; one that aligned perfectly with the company’s values of innovation and sustainability. This collaboration led to the creation of a truly unique product that reinforced employee engagement while staying true to the company’s DNA.
About Novatize
Founded in 2014, Novatize is a digital commerce agency that helps businesses navigate their digital transformation. As a B Corp-certified company, Novatize is committed to offering innovative, sustainable solutions with a strong focus on human values and environmental responsibility. With deep expertise in digital strategy and e-commerce development, Novatize is a key player in the Canadian digital landscape.
