H2O Innovation Banks on a Strong Brand Identity to Shine

H2O Innovation wanted to develop promotional items that showcased all its business lines, to be gifted to employees, new hires, clients, and partners.

The goal was twofold:

• Strengthen team spirit and sense of belonging.
• Promote the brand identity across the business ecosystem.

The main challenge was to find a unique, durable, customizable product that could be easily integrated into internal initiatives—without creating logistical complexity.

Right from the start, H2O Innovation had KaseMe in mind. There was no need to compare vendors—the decision was based on a shared vision and values.

Key decision factors included:

• Shared values: KaseMe’s mission, B Corp certification, and eco-conscious practices (like tree planting and recyclable materials) strongly resonated with H2O’s own principles.
• Multi-division customization: The ability to create different designs tailored to the company’s various divisions was a major advantage.
• A streamlined process: A private landing page removed the burden of inventory and order management—an important bonus for their team.

More generic options lacked flexibility in terms of design, which would have compromised the creative vision behind the project.

The solution selected was the creation of a private landing page where employees, clients, and partners could order their phone case based on their division or preferred design.

Why H2O chose KaseMe:

• Centralized management with no logistical headaches.
• A personalized and meaningful welcome gift for new employees.
• A dynamic internal rollout, including design contests to choose future styles.
• Promo codes shared with clients and partners to spread the initiative.

The customization process was smooth and easy:

• Multiple visuals were created to reflect the various business lines.
• Samples were received to ensure the end product met expectations.
• The custom landing page was launched quickly and effortlessly.

Thanks to the private online store, managers don’t have to deal with any logistical headaches, no need to collect phone models or design choices from every employee. Just share a link. Each team member selects their phone model, chooses their favorite design, enters their address, and receives everything right at home. Simple, fast, efficient. Project management on the company’s end is kept to a minimum. We handle everything, from ordering to delivery. It’s a turnkey experience designed to eliminate internal hassle while delivering a personalized solution at scale.

The response was overwhelmingly positive:

• Employees were proud to receive their personalized cases.
• The company president personally acknowledged the quality of the initiative.
• Clients reacted positively too, reinforcing the brand’s image of professionalism and consistency.

Brand impact:

• Employees are constantly on the go with their phones, and the custom cases have become a natural and effective way to promote H2O Innovation’s brand identity.
• It also serves as a powerful employer branding tool, while being useful and appreciated by all.

A standout moment:
One of the designs—featuring a sailboat—was a home run. Many external contacts complimented the visual’s creativity and aesthetic, showing the real-world impact of the product.

In three words:

• Efficient
• Simple
• Personalized

Their experience was highly positive.

Why recommend KaseMe?

• The team listens and adapts.
• The process is seamless.
• The products are high-quality and aligned with sustainable values.

This collaboration is a strong example of how local partnerships rooted in shared values and vision can lead to meaningful impact. With a personalized, simple, and sustainable solution, H2O succeeded in strengthening its brand image among employees and partners—while highlighting the power of innovation and Quebec-based craftsmanship.

About H2O Innovation

H₂O Innovation is a Quebec-based company specializing in providing comprehensive solutions for water, wastewater, and water reuse treatment, serving various sectors such as municipalities, oil and gas, and the food industry. Its activities are structured around five pillars: water treatment technologies and services, specialty products, operation and maintenance, water infrastructure development, and maple and agri-food.